The Nellie’s brand was inspired by - you guessed it - Nellie! That’s right - she was a real person with real values, who believed in honesty and simplicity and was going ‘green’ long before it became a movement. It was these beliefs that inspired their company’s founder, James Roberts (and Nellie’s actual son) to build an entire company honoring his late mother. Because Nellie was such a believer in green cleaning, he created an entire line of cleaning products free of harmful toxins, phosphates, and synthetic fragrances. All items are eco-friendly, hypoallergenic, biodegradable, and highly effective, helping to keep our clothes, home and planet spotless!