In 2018, three Canadian friends had as exciting new idea. They had a dream of eliminating the 700,000,000 plastic laundry jugs that get dumped in landfills every year. To reach this goal, they would need to create an eco-friendly laundry detergent that works better, and is more convenient than the options that were already on the market. After months and months of preparation, Tru Earth Eco-Strips laundry detergent was born. Plastic-free, Zero Waste Laundry Detergent. Safe For Sensitive Skin. Eco-Friendly. No Harsh Chemicals Used. Environmentally Conscious. Hypoallergenic. Made in Canada.